Soap Box Time

I like my job. I enjoy talking to people and helping connect great people with great companies that are looking to hire. They say, if you like what you do then work isn’t really that hard. But, I can tell you, just because you like what you do, it doesn’t make it a cakewalk.

When I talk to hiring managers at companies looking for new talent, we start by going over the position—the responsibilities, the location, etc., then the qualifications—the must haves, the “nice to haves”… But when it comes to the question of “What does XYZ Company have to offer?” … < crickets >… I understand the job market is still recovering to some degree, but people still care about where they work, particularly the really talented people. These people aren’t typically sitting around with nothing to do, and they’ll have to have a pretty compelling reason to leave their current employer. Even if they are currently “between jobs,” the talented folks I work with know they are valuable assets and want to know they’ll be treated as such by any new employer.

The same is true of my conversations with talent. We talk about the type of jobs they are looking for, companies they find interesting, locations, career path, etc., but when it comes to the question of “How do you stand out among your competition?” … < more crickets >.

It’s marketing, right? What makes your brand the one we should choose? There’s almost always a choice—this job or that that job—this candidate or that one—so companies and candidates both need to figure out how to get their name to the top of the list. There are a lot of things companies can offer that go well beyond the standard “competitive benefits package.” What’s the culture like? Are there team-building events? Do you offer career development opportunities? (For more info on what candidates are looking for, click here.)

For those individuals who are looking for a new job, what special skills do you have? In what ways are you an out-of-the-box thinker? What are you doing to make you even more valuable to a potential employer?

As a recruiter, I specialize in making connections between powerful talent and the hiring managers at power companies, and as I said, I really like to do this. What I like even more is when these connections result in a talented individual filling a vital role at a great company that recognizes and rewards the contribution of that individual. Happy hiring manager + happy new employee = happy me!